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Mixed Methods Approach: Advantages, Disadvantages, and Applications

Neal Ward

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Published in Working Towards A Proficiency Scale Of Business English Writing: A Mixed Methods Approach

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The mixed methods approach is a research methodology that combines both qualitative and quantitative methods in a single study. This approach seeks to gain a more comprehensive understanding of a research question by utilizing the strengths of both qualitative and quantitative methods.

Working Towards a Proficiency Scale of Business English Writing: A Mixed-Methods Approach

by Tara L. Kuther

4.5 out of 5

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Advantages of the Mixed Methods Approach

Increased validity and reliability: By triangulating data from multiple sources, the mixed methods approach can increase the validity and reliability of research findings.
Enhanced understanding: The mixed methods approach can provide a more nuanced and comprehensive understanding of a research question by combining the insights from both qualitative and quantitative methods.
Improved generalizability: The mixed methods approach can help to generalize research findings by combining the strengths of both qualitative and quantitative methods.
Increased flexibility: The mixed methods approach allows researchers to adapt their research design to the specific needs of their research question.

Disadvantages of the Mixed Methods Approach

Increased time and resources: The mixed methods approach can be more time-consuming and resource-intensive than other research methodologies.
Increased complexity: The mixed methods approach can be more complex to design and implement than other research methodologies.
Challenges in data integration and analysis: The mixed methods approach can present challenges in integrating and analyzing data from multiple sources.

Applications of the Mixed Methods Approach

The mixed methods approach can be used in a variety of research settings, including:

Health research: The mixed methods approach can be used to investigate the effectiveness of new treatments, interventions, and health care programs.
Education research: The mixed methods approach can be used to evaluate the effectiveness of new teaching methods, curricula, and educational programs.
Business research: The mixed methods approach can be used to evaluate the effectiveness of new marketing campaigns, products, and services.
Social science research: The mixed methods approach can be used to investigate social problems such as poverty, crime, and inequality.

The mixed methods approach is a valuable research methodology that can provide a more comprehensive understanding of a research question by combining the strengths of both qualitative and quantitative methods. However, it is important to carefully consider the advantages and disadvantages of the mixed methods approach before using it in a research study.

Working Towards a Proficiency Scale of Business English Writing: A Mixed-Methods Approach

by Tara L. Kuther

4.5 out of 5